What is Retinol?

What is RETINOL, and why is everyone talking about it?

RETINOL is a derivative of Vitamin A, which boosts the amount of collagen you produce, and has a plumping effect on the skin, which reduces the appearance of fine lines and wrinkles. With consistent use, its wrinkle-smoothing effects become long lasting – it also repairs uneven skin tone and discoloration. RETINOL has a tendency to slow oil production, which can also have the added bonus effect of clearing acne!

While RETINOL does come in a prescription form called “tretinoin”, this form is usually too strong for the average user, so high-potency (usually 2.5%) over-the-counter versions are widely recommended.

It sounds like a miracle in a jar – so what’s the issue?!

The largest complaint we hear about basic RETINOL creams is that users experience dry / flaky skin. This issue can be avoided by using a high-quality cream with added moisturizing ingredients like Hyaluronic Acid, Squalane, B-Complex Vitamins, and Green Tea, to name a few. ADVANCED POTENCY RETINOL 2.5% FACE CREAM includes these great components, and more!

A pro-tip to remember – start out using RETINOL creams only 2-3 times a week, and slowly increase the use as your skin gets used to it – this rule applies to all skincare products – you never want to shock your skin with a new product!